战略管理报告模板.doc

Study on the Strategy of Krispy Kreme Doughnuts Instructor: Bao, Shengxiang Author： Class 2007 (1), School of Business South-Central University for Nationalities June 2010 contents 1. Case Abstract 1 2 Vision Statement (proposed) 1 3. Mission Statement (proposed) 1 4. External Audit 2 4.1 Opportunities 2 4.2 Threats 2 4.3 CPM – Competitive Profile Matrix 3 4.4 External Factor Evaluation (EFE) Matrix 3 5. Internal Audit 4 5.1 Strengths 4 5.2 Weaknesses 4 5.3 Financial Ratio Analysis (January 2007) 5 5.4 Net Worth Analysis (January 2007 in millions) 6 5.5 Internal Factor Evaluation (IFE) Matrix 6 6. SWOT Strategies 7 6.1 SO Strategies 7 6.2 WO Strategies 7 6.3 ST Strategies 7 6.4 WT Strategies 7 7. SPACE Matrix 8 8. Grand Strategy Matrix 9 9. The Internal-External (IE) Matrix 10 10. QSPM 11 11. Recommendations 12 12. EPS/EBIT Analysis 13 13. Epilogue 13  1. Case Abstract Krispy Kreme () is a comprehensive business ………… ………… 2 Vision Statement (proposed) To become the number one brand name doughnut company in the world. 3. Mission Statement (proposed) Our mission is to provide customers (1) with the best tasting doughnuts and coffee (2) possible no matter which Krispy Kreme store they visit in the world (3). We strive to use only the best ingredients in our doughnuts and serve only the best coffee to maintain our reputation as the place for both doughnutsand coffee (6). Our signature product, the Original Glazed Doughnut (7) is a staple and our most popular offering. We strive to ensure all our franchisees (9) are able to financially back the businesses they operate to help continue our success toward our vision (5). Finally, we at Krispy Kreme strive to be a good corporate citizen and help the communities in which we operate through donations and fundraising for churches, school, and other businesses (8). 1. Customer 2. Products or services Markets Technology Concern for survival, profitability, growth Philosophy Self-concept Concern for pu