特产店计划书(范文）.doc

特产店计划书 特产店?计划书 ? 篇一： ? 特产专卖店创业?计划书 目录 一．摘?要·········?··········?··········?··········?··········?·········4? 二．公司简介···?··········?··········?··········?··········?··········?·4 1.公司?简介········?··········?··········?··········?··········?··········?·····4 ?2.公司的宗旨和目标?··········?··········?··········?··········?··········?·····4 ?3.产品优势····?··········?··········?··········?··········?··········?·········4? 4.技术优?势·········?··········?··········?··········?··········?··········?····4 5?.核心管理团队···?··········?··········?··········?··········?··········?······4 三．?市场分析······?··········?··········?··········?··········?········5 ? 1.市场介绍·?··········?··········?··········?··········?··········?··········?··5 2.目?标市场·······?··········?··········?··········?··········?··········?······5 ? 3.需求分析···?··········?··········?··········?··········?··········?··········?5 四．竞争分析··?··········?··········?··········?··········?··········?··6 1.主?要竞争对手分析···?··········?··········?··········?··········?··········?··6 2.市?场竞争策略·····?··········?··········?··········?··········?··········?····6 3?.竞争优势分析···?··········?··········?··········?··········?··········?······7 五．?产品??务······?··········?··········?··········?··········?········7 ? 1.产品发展规?划·········?··········?··········?··········?··········?··········?7 2.研究与?开发········?··········?··········?··········?··········?··········?···7 3.?生产与运输·····?··········?··········?··········?··········?··········?······8 ? 4.实施与服务·?··········?··········?··········?··········?··········?··········?8 六．市场营销··?··········?··········?··········?··········?··········?··8 1.市?场开发策略·····?··········?··········?··········?··········?··········?····8 2?.产品定位分析···?··········?··········?··········?··········?··········?······9 ? 3.产品定价策略·?··········?··········?··········?··········?··········?········9 ? 4.渠道网络?建设········?··········?··········?··········?··········?··········?·9 5.广告?宣传策略·····