互联网行业战略网络稳定性分析研究.docxVIP

互联网行业战略网络稳定性分析研究单晓红王非武玉英贾盼盼（北京工业大学经济与管理学院北京 100124）摘要战略网络作为介于企业和市场之间的一种企业合作形式, 在企业参与市场竞争中占有重要地位。本文选择企业战略网络的稳定性为研究点, 以互联网企业为研究对象, 首先从生态学角度分析战略网络演化机制, 运用生态学经典的Logistic方程建立战略网络演化模型, 通过数值仿真分析了影响战略网络稳定性的因素。最后从动态角度分析互联网企业在战略网络中的合作与竞争关系。利用Matlab对模型进行了模型参数稳定性范围仿真和模型参数敏感性仿真, 结果表明, 模型参数在一定范围内时系统是稳定的, 系统对不同参数的敏感程度不同。因此应尽量避免改变对战略网络稳定性影响较大的因素, 适当建立战略网络稳定性监控机制。关键词：战略网络；稳定性；仿真；互联网企业；The Study for Strategic Network Stability Analysis of Internet EnterprisesAbstractAn enterprise strategic network, as a cooperation form between enterprises and the market, plays an important role in the enterprises to participate in market competition. We choose the stability of the strategy network of internet enterprises as the basic point, combined with ecological theory to establish the strategic network evolution model and explore the factors that affect the stability of the strategic network by numerical simulation. We review the development of the strategic network theory, introducethe concept of the strategic network and Internet enterprise development strategy, and analyze the strategic network evolution mechanismfrom the ecological point of view. We propose the strategic network evolution model by classical ecology Logistic equation, and analyze the cooperation and competition relation among Internet enterprises in the strategic network. Simulation results of parameter stability and sensitivity by Matlab show that the system is stable with parameters in a certain range, and its sensitivity greatly depends upon parameters, so we should avoid changing factors with great influence on the stability of the strategic network. It is important to build the strategic network stability supervisionmechanism to maintain its stability. Key words:Strategic network;Stability; Simulation; Internet enterprise0引言在科技和经济全球化的今天, 企业在市场中的竞争趋于白热化。单个企业在市场中取得竞争优势在现在的市场环境下已经很难实现。所以, 企业间形成了网络这种合作形式。网络在企业间的合作和竞争中有很大作用。但战略合作的高敏感性对战略网络的稳定持续发展构成了巨大威胁。战略网络稳定性一旦遭到破坏, 企业间网络将会进入混乱状态, 合作前景不甚明朗, 网络将走向衰退直至瓦解。互联网行业的飞速发展促使整个行业内企业形