滨海旅游景区营销方案设计毕业论文可编辑.docVIP

滨海旅游景区营销方案设计毕业论文 Abstract The travel marketing is through analysis,planning,executing,feedback and control in such a process to tourism consumption demand oriented,coordinate the various tourism economic activity,thereby achieving provide effective product and services that make tourist satisfaction, make enterprise profit of the economic and social objectives. In recent years,the development of a modern chunxiao,beilun district coastal ecological towns of ecological garden planning blueprint implementation and the ningbo area tourism product pattern readjust and tourism market consumption trend for the evolution of chunxiao town, the development of tourism industry provides a rare opportunity. Speed up the development of desert coastal tourism scenic area is promoting the healthy and sustained development of tourism chunxiao,one of the important measures for the yangsha moutain in areas surrounding desert helped drive economic development and improving peoples life level. In this paper the seaside tourism scenic spot of desert the marketing situation studied using the related theory,knowledge,combined with the actual situation of the desert,analyzes the existing problems and improving space,and further puts forward marketing planning scheme. Keywords: yangsha moutain; marketing; Seaside tourism; markting scheme 目 录 1 旅游市场营销概况 1 1.1 旅游市场营销的涵义 1 1.2 旅游市场营销现状 1 1.3 我国滨海旅游发展现状 3 2 洋沙山滨海旅游景区概况 5 2.1 洋沙山滨海旅游景区简介 5 2.1.1 自然环境及区域位置 5 2.1.2 洋沙山滨海旅游资源特色 6 2.2 洋沙山滨海旅游开发背景分析 6 2.2.1 区域社会经济发展背景 6 2.2.2 春晓镇旅游业发展背景 7 3 洋沙山滨海旅游景区营销现状 8 3.1 洋沙山滨海旅游的营销环境分析 8 3.1.1洋沙山滨海旅游内部环境 8 3.1.2 洋沙山滨海旅游外部环境 9 3.2 洋沙山滨海旅游景区营销存在问题分析 10 3.2.1 洋沙山滨海旅游内部问题 10 3.2.2 洋沙山滨海旅游外部威胁 11 4 洋沙山旅游景区营销方案 12 4.1 洋沙山滨海旅游的总体营销 12 4.1.1洋沙山旅游景区旅游目标市场 12 4.1.2 洋沙山滨海旅游形象定位 15 4.1.3 洋沙山滨海旅游景区旅游形象理念识别 16 4.2 洋沙山旅游营销4Ps策略 17 4.2.1 洋沙山旅游产品策略 17 4.2.2 洋沙山旅游价格策略 18 4.2.3 洋沙山旅游渠道策略 19 4.2.4洋沙山旅游促