东方电子企业文化设计方案-论文.docVIP

东方电子企业文化设计方案 申请硕士学位论文 申请人：李光 指导老师：张德教授 二零零一年五月 Research on Corporate Culture Of Eastern Electric Co.Ltd Abstract Based on the theory of corporate culture and corporate culture ,try combining the theory of advanced scientific management with corporate practice ,this thesis do research in Theory of Management and Corporate Culture first ,then design Corporate Culture System for Eastern electric Co.Ltd. .By means of extensive and profound investigation and research ,this thesis makes an overall analysis and diagnosis on the current situation of the corporate culture construction of Eastern electric Co.ltd, point out that Corporate Culture construction .is the demands of circumstances and development .then point out problems and causes ,while the good factor, then proposes some solutions to them. At the same time , it designs and perfects the corporate culture system for EAST electric on the basis of detailed analysis and research . From mind ,behavior to visual and audio level, ,from the core value ,highest goal ,philosophy ,purpose to the regulation,. make emphasis on the coordination and uniformity of the four aspects, on the other hand takes account of Vi level, set up an overwhelming structure of Corporate Culture ,in order to make this system have both abundant intension ,high soul level and practical regulation, , successfully put Eastern corporate culture into effect ,it offers a complete and operative plan to ensure the implementation in regard of organization ,personnel, time and funds . so that makes it both practical and theoretical. Key words :corporate culture corporate identity research design implement  目 录 摘要……………………………………………………………………… 目录……………………………………………………………………… 前言 知识经济的到来使文化管理成为现代企业管理的趋势…………… 第一部分 企业文化理论基础………………………………………………… 管理学理论的形成及发展阶段…………………………………………… 当代管理思想的发展特点及企业文化研究的兴起……………………… 企业文化理论……………………………………………………………… 第二部分 企业文化理论在企业管理实践中的应用---东方电子企业文化设计 第一章东方电子企业文化诊断报告………………………………………………… 第一节 东方电子基本情况………………………………………………………… 一、东方电子的概况………………………………………