XMOS审查新营销组合研究XMOS Research Review The New Marketing Mix【国外优秀商务报告】.pptVIP

XMOS Research ReviewThe New Marketing Mix Rex Briggs, Marketing Evolution We are a people of tradition, but the past no longer serves us. Learn from the present and focus on the future. Have you re-evaluated your marketing mix? The Past is Outdated Our conceptual models of media and advertising are outdated Our conceptual models of media and advertising are outdated The Past is OutdatedIn the Beginning, Media Mesmerized Us There was a time when radio could hold attention Television then… Television then… Advertising Wallpaper We have learned more in the past 10 years about how the