使用者越关心个人资料如何被搜集和使用越可能采用隐私保护行为.PPT

相關的詞彙清單。 * 您可以提出問題及討論。 * 網路心理與行為Protection Motivation Theory and Online Activities * Outline Introduction Protection Motivation Theory Data Privacy Concerns Trust and Risk Perceptions Online Privacy Hypothesis Method Results Discussions * Privacy issues are a limiting factor in Internet users participation in new communities. 隱私是網友參與社群的限制因素, 本研究旨在探討網友參與不同網路活動時的隱私知覺與行為 根據調查，2010年美國人花22.7%線上時間從事社群網路, 3.5% 搜尋，3%~34% 網路購物（Nielsen）。 因此提供了一個好的討論平台，不同類型線上活動和隱私關注的關係。? Introduction * Protection Motivation Theory (PMT; Rogers, 1975) identifies the cognitive processes that are used by an individual when they feel threatened, and puts forward a model for how people respond to these threats. PMT proposes that a person bases their assessment of threats on severity ad vulnerability. Once the threat has been assessed, they base their evaluation of the perceived usefulness of potential responses to reduce the threat. If actions are available that do not remove the threat (maladapted responses), these are also evaluated and weighted, based on perceived rewards. * 保護動機理論 * * 使用者越關心個人資料如何被蒐集和使用, 越可能採用隱私保護行為, 例如提供假的個資。但如果使用者覺得自己有能力減少隱私侵害的後果時，他們就會忽略相關的警告與風險。 * Privacy concerns Consumer trust is heavily influenced by company reputation, website quality and baseline measures of disposition to trust. ? * Trust and risk perception Online privacy * 隱私關注主要分為: 公司蒐集太多個資, 未獲得消費者許可就使用個資, 公司刪除或修改個資, 使用者不知如何存取個資, 收到不想要的訊息等。 青少年若是關心有較高的隱私關注, 會從事更多的保護措施, 例如提供假個資,尋求大人的協助或是不提供個資。 研究主旨 本研究主要採用保護動機理論調查使用者線上威脅的知覺以及相關的反應和自我效能的關係, 以及這些關係是否會隨著不同的線上活動有所改變。 Specifically perceived threat severity, perceived vulnerability, perceived response efficacy and perceived self-efficacy were used to explore perception changes as the user shops, searches and uses social networking. * H1: Shopping online will have higher scores than search or social networking for perceived likelihood of financial loss. 和線上搜尋以及社交相比，線上購物有較高的財物損失的自覺機率。 H2: Shopping online will have lower scores than search or social networking for self