A Brief Guide to Press release writing and distribution - Spectrum 一个简短的指南，新闻稿写作和分布谱.pptVIP

By Aaron S. Robertson of Spectrum Communications This information provided by Spectrum Communication Services Inc. Visit us on the Web at: Ribbon cutting ceremony or grand opening Staff promotions New service or product offering Key anniversary Industry news or recognition Achieving a sales milestone New location Keep the release short and to the point Make the content relevant and meaningful – avoid needless sales fluff Most important information closer to the top Include as much contact information as you can Seek out and develop relationships with local reporters and freelance journalists Take advantage of online distribution sites… I-N PRL PRN Any local or regional news or press release Web sites that accept submitted items Make sure to use plenty of keywords and phrases to boost your search engine rankings! Article: How to Write a Press Release That Gets Noticed Article: 3 Tips for Writing a Good Press Release—and When You Shouldn’t Bother Article: Stop the Press (Release): 4 PR Tips for Small Businesses Article: 10 Essential Tips for Writing Press Releases Video: How To Write The Perfect Press Release - Condensed  125 N. Executive Drive, Suite 300 Brookfield, WI 53005 262.821.5100 (Local) 800.701.3559 (Toll Free) 262.821.1492 (Fax) aaron@ /milwaukeecallcenter