(国际商务英语函)Unit 4 Enquiries and Replies.ppt

* 周一上午，李娜发现她的桌上放着一封待处理的传真信件，是写给他们出口部的，但信的内容和形式是她第一次接触,她产生了很多疑惑。于是她兴冲冲地来到她的带教老师张先生的办公室请教。张先生正在接听客户的电话，示意她在一旁坐下。打完电话后张先生亲切地问李娜有什么事，李娜把这封信函交到了张先生手里: Situational Introduction （情景介绍） May 19, 2012 Dear Sirs, We are pleased to inform you that we have now enlarged our kitchen utensil department and are considering the addition of new products. Your various electronic ovens would fit in well. Please send a complete range of catalogues and samples that are in production. We expect you to quote your lowest prices and would like to know whether you can supply from stock. If we decide to put your goods into the market, we want your assurance that you will not sell them to other firms in this region. We look forward to your early reply. Yours faithfully Peter Pan Enquires are the beginning steps of a business activities. An enquiry is made to inquire about the business terms and conditions regarding the goods or services that are to be purchased or sold. In the international trade, a buyer usually makes an enquiry to invite a quotation or offer from the seller in order to buy a certain commodity or obtain a kind of service. Reply letters answer questions, supply information and/or materials, offer special help and attempt to satisfy the needs of those who make the request. Background Knowledge 询盘是商务活动的初始阶段。询盘信件旨在了解关于买卖的商品或服务的贸易条款和条件。在国际贸易中，买方通常通过为了购买某种商品和服务而撰写询盘信件以期对方由此报价。 回盘信件会回答对方的问题，提供信息和/或材料，提供特殊帮助并试图满足对方的需求。 Mr. Zhang : Li Na, this is an enquiry letter and it brings the opportunity of business to our organization. An enquiry is generally a request from an importer to an exporter to invite a quotation and / or an offer for the goods he wishes to buy or simply asking for some general information about these goods. 李娜，这是一封询问函，它会给我们企业带来商机。询问函通常是进口商写给出口商的一封信，其目的是为了得到对方就有关商品的报价或只是想了解对方出口商品信息的。询问函内容包括许多，如：商品名称与描述，质量与规格，数量，价格条款和付款条件等等。 There are two kinds of enquiry letters. One is called General Enquiry and the other is called Specific Enquiry. A General Enquiry is an enquiry w