Strategic AllianceAffinity Group Activation - SNPhA战略allianceaffinity组激活snpha.pptVIP

Strategic Alliance Affinity Group Activation Guide Purpose The purpose of this document is to introduce you to the American Stroke Association’s Take 2 to Save 2 Campaign and give you tips and tools to promote this campaign with your Alliance or Affinity Group members. Table of Contents Stroke facts – “Did You Know” Warning Signs What is Power To End Stroke What is Take 2 To Save 2 How you can help promote Take 2 Did you know: Stroke is the #3 killer in the U.S. a leading cause of long term disability Every 40 seconds someone in the U.S. has a stroke African Americans are twice as likely to have a stroke than Caucasians Recognize the Symptoms Sudden Numbness or Weakness of the Face, Arm or Leg Sudden Confusion, Trouble Speaking or Understanding Sudden Trouble Seeing in One or Both Eyes Sudden Trouble Walking, Dizziness, Loss of Balance or Coordination Sudden, Severe Headache with no Known Cause What is Power To End Stroke It is an aggressive education and awareness campaign in which the American Heart Association/ American Stroke Association embrace and celebrate the culture, energy, creativity and lifestyles of African Americans. It unites African Americans to help reduce the high incidence of stroke within their communities.  “Take 2 To Save 2” Concept Take 2 to Save 2 is a multi-channel component of the Power To End Stroke movement to reach at-risk audiences with life saving messages via an email, phone call, text message, Twitter, Facebook or a blog post. This project is focused on asking individuals to Take 2 minutes to call, email, post or text 2 people to share lifesaving cardiovascular and stroke health messages Pre-prepared messages are available in this presentation and P/take2 Objectives of Take 2 To raise awareness about stroke prevention and the warning signs and each one to see the doctor To engage consumers to take action that will lead to risk reducing behavioral change To dramatically increase online registration and program