15 《管理零售，批发与物流市场》Managing Retailing, Wholesaling, and Market Logistics.pptVIP

Chapter 15 Managing Retailing, Wholesaling, and Market Logistics Objectives Determine the types of organizations in this sector. Learn what marketing decisions organizations in this sector make. Understand the major trends in this sector. Retailing Retailing Basics Types of retailers Marketing decisions Retailing trends Retail life cycle Wheel-of-retailing Service levels Retail positioning strategies Nonstore retailing Corporate retailing Retailing Specialty store Department store Supermarket Discount store Convenience store Off-price retailer Retailing Retail-store types pass through t