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- 2018-06-28 发布于河南
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11 《设置产品和品牌战略》Setting Product and Brand Strategy
Chapter 11 Setting Product and Brand Strategy Objectives Identify the various characteristics of products. Learn how companies build and manage product lines and mixes. Understand how companies make better brand decisions. Comprehend how packaging and labeling can be used as marketing tools. What is a Product? Goods Services Experiences Events Persons Places Properties Organizations Information Ideas The Product and Product Mix Potential customers judge product offerings according to three elements: Product features and quality Services mix and quality Value-based prices The Product and Pro
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