商标的翻策略论文.docVIP

目 录 摘 要..............................................................3 关键词摘要..........................................................3 一、英文商标汉译的特点 ..............................................4 （一）通俗性....................................................4 （二）煽情性....................................................4 （三）深邃性....................................................4 二、英文商标的汉译策略..............................................4 （一）英译法....................................................4 （二）汉译法....................................................6 （三）音义结合法..............................