passport短评：走形的黑莓手机.pptVIP

“Why should I care?” “我为什么要在乎它？” That’s the phrase I uttered to myself when I first unboxed BlackBerry’s latest smartphone, the Passport. 这是我第一次打开黑莓最新 新智能手机Passport的包装盒时的自言自语。 Why should I care about the device’s odd 4.5-inch square screen? Why should I care that the device is the same size and shape as its namesake? Why should I care that Amazon’s App Store is preinstalled on the Passport? 我为什么要在乎Passport古怪的4.5寸正方形屏幕？我为什么要在乎它“名副其实”的尺寸和外形（它的大小和形状都 和一本护照差不多）？我为什么要在乎这部手机上预置了亚马逊的应用商店？ Okay, okay, forgive my skepticism. There’s a lot to love about the Passport. It’s the first product launch under Bl ackBerry CEO John Chen, who took over the struggling company last November. In an effort to turn it around, Chen said he wanted to return to the Canad ian company’s roots by providing devices and services that appeal to large companies, a.k.a. the enterprise. 好吧，请原谅一下我的怀疑主义情绪。要说Passport手机值得喜爱的地方还是很多的 。它是新CEO程守宗去年11月上任以来黑莓发布的首款产品。为了将这家风雨飘摇的公司扭亏为赢，程守宗表示，他希望让黑莓重新扎住它在企业界的“根”，提供主要面向企业界的设备与服务。 A travel document-shaped phone fit for business travel? Sure. Why not? 一本长得像护照的手机真的适合商务旅行吗？当然。为什么不呢？ BlackBerry BBRY -1.77% positions its oddly shaped device—which certainly succeeds at drawing attention to the company—as the ultimate productivity tool for those who want to get work done. If the marketing sounds familiar, it is: In recent years, BlackBerry ha s let out a business-focused battle cry with every major product release. It’s as if the company is saying, “Please, forgive us for the pink BlackBerr y Pearl Flip.” Or perhaps, “Here is a phone that won’t run Flappy Bird.” Passport奇异的外形无疑为黑莓拉来了一些人气。黑莓将Passport定位为面向商务人士的终极生产力工具。如果你觉得这种定位口号耳熟的话，那是因为它之 前也这样干过：近几年来，每次有重大的产品发布，黑莓都会推出以商务为主题的宣传语。这家公司给人的感觉就像在说：“请原谅我们推出了粉色的黑莓Pearl Flip手机”，或“这个手机不能玩《飞扬的小鸟》(Flappy Bird)。” In truth, the Passport’s screen lend s itself to displaying more information without forcing you to rotate the device, as you will often do with a phone of more conventional proportions. I found the screen quality to be on p