微利时代成本领先略的应用毕业论文.docx

兰州理工大学经济管理学院毕业论文 PAGE \* MERGEFORMAT V微利时代成本领先战略的应用摘 要 微利时代的到来，使企业之间的竞争越发激烈。加之国际金融市场动荡，外贸环境恶化，劳动力成本逐渐加大，产业政策调整，节能减排及环保压力日趋增大，企业资金短缺，人民币持续升值，企业的盈利空间急剧缩减，成本急剧上升……对许多企业，尤其是制造业而言，犹如进人微利时代的“寒冬”。面对内忧外患的严峻形势，企业在“积极自救”的思维模式下，如何力降成本，获取成本优势，度过“寒冬”危机，成为一个首当其冲的管理问题。文章先阐述何为微利时代，指出微利时代企业制胜的关键是降低成本，进而提出成本领先战略，介绍了成本领先战略的应用对策，最后给出应用成本领先战略的风险及应注意的问题。赢在成本，是微利时代企业生存和发展的必由之路。 关键词 微利时代 竞争 成本领先战略 企业价值链The Application Of Overall Cost Leadership Strategy In Profit-timesAbstract Low-profit era, so that more and more fierce competition comes among enterprises. Coupled with the international financial market turmoil, deteriorating trading environment, the gradual increase in labor costs, industrial policy adjustment, energy saving and environmental protection increasing pressure, corporate funding shortages, the renminbi continues to appreciate rapidly dwindling corporate profit margins, costs rise sharply For many enterprises, especially the manufacturing sector, as profit into the era of winter. Internal and external problems facing the grim situation, the manufacturing sector in the active self-help mode of thinking, how to force down costs, the cost advantage, through the winter crisis, a bear the brunt of management problems. What the article turn first profit era, that era of corporate profit the key to winning is to reduce cost, and proposed cost leadership strategy, introduced the application of cost leadership strategy measures, application of cost leadership strategy given the risks and should pay attention to. Win at cost, is the low-profit era the only way for the survival and development.Keywords profit-times competitive overall cost leadership strategy enterprise value chain HYPERLINK /dictionary?source=translationhl=zh-CNq=微利时代的到来,使企业之间的竞争越发激烈。加之国际金融市场动荡，外贸环境恶化，劳动力成本逐渐加大，产业政策调整，节能减排及环保压力日趋增大，企业资金短缺，人民币持续升值，企业的盈利空间急剧缩减，成本急剧上升……对许多企业，尤其是制造业而言，犹如进人微利时代的 毕业设计（论文）原创性声明和使用授权说明原创性声明本人郑重承诺：所呈交的毕业设计（论文），是我个人在指导教师的指导下进行的研究工作及取得的成果。尽我所知，除文中特别加以标注和致谢的地方外，不包含其他人或组织已经发表或公布过的研