我国B2C电子商务网站盈利模式分析毕业论文.docVIP

学士学位论文我国B2C电子商务网站的盈利模式分析我国B2C电子商务网站的盈利模式分析摘要: 与传统企业相比，产品和服务做得再好的B2C电子商务企业，如果不能实现盈利，也是无法生存和发展下去的，因此找到与企业相适合的盈利模式以实现盈利也就成了我国B2C电子商务企业关键所在。本文主要采用理论分析与案例研究相结合的方法，研究B2C电子商务的盈利模式。本文首先总结了电子商务和B2C电子商务企业的有关理论，然后又阐述了我国B2C电子商务企业的发展现状，最后对我国B2C电子商务企业的盈利模式进行了总结。本文主要是从价值创造的角度，将企业的盈利模式分为价值链型、价值商店型、价值网络型，并以天猫商城、京东商城、携程旅游网为例，系统的阐述了这三类B2C电子商务网站的盈利模式并对其进行评价，进一步加深对我国B2C电子商务网站的盈利模式的了解。无论电商企业采用何种商务模式，盈利问题都是不可避免的问题。关键词： B2C电子商务；盈利模式；价值链；价值网络；价值商店 Analysis on Chinas B2C E-commerce Website Profit PatternAbstract： Compared with the traditional enterprises , no matter how well the products and services of B2C e-commerce businesses are , if they are’t profitable , they can’t survive and develop.Therefore,it’s key to find a model which is fit with our B2C e- Business enterprises to obtain profit . This paper mainly take use of theoretical analysis and case study to study B2C e-commerce revenue model. The article first summarizes the theory of B2C e-commerce and e-commerce businesses , then describes the current development of Chinas B2C e-commerce businesses.The summary of Chinas B2C e-commerce businesses for profit model are summarized. From the perspective of value creation , corporate profit model is divided into the value chain , value shop , value network-based. Then taking Tianmao Mall , Jingdong Mall,Xiecheng Travel Network , for example,systematic expound these three B2C e-commerce sites , evaluate the profit model , and further deepen our understanding of the B2C e-commerce website profit model. No matter what kind of business enterprise business model are, profitability problems are inevitable problems.Keywords： B2C e-commerce;Value chain;Value shop;Value network目 录TOC \o 1-3 \h \u HYPERLINK \l _Toc32455 1 引言 PAGEREF _Toc32455 1 HYPERLINK \l _Toc23035 1.1 选题背景 PAGEREF _Toc23035 1 HYPERLINK \l _Toc15908 1.2 研究意义 PAGEREF _Toc15908 1 HYPERLINK \l _Toc23181 2 相关理论基础 PAGEREF _Toc23181 3 HYPERLINK \l _Toc27677 2.1 B2C电子商务的简介 PAGEREF _Toc27677 3 HYPERLINK \l _Toc32443 2.1.1