2000年度北京地区成人本科学士学位英语统一考试试题B卷.docVIP

　　2000年北京地区成人本科学士学位英语统一考试试题B卷　　Part I Reading Comprehension　　Passage 1　　Questions 1 to 5 are based on the following passage:　　Advertisement can be thought of “as the means of making known in order to buy or sell goods or services”. Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very e