伊利集团品策略建议提案.pptVIP

* 伊利的品牌定位 无形要素 有形要素 你的稟賦 你做什麼 你如何做 你是誰 你為何而做 屬性類別 產品與服務 技術與方法 個性與價值觀 使命與任務 伊利奶粉 天然的营养 * Summary of background and management interviews * * * Desired attributes Friendly and warm Young and energetic Innovative Modern Professional Service oriented International (Chinese) cosmopolitan * * Desired attributes Friendly and warm Young and energetic Innovative Modern Professional Service oriented International (Chinese) cosmopolitan * * * * * * * Desired attributes Friendly and warm Young and energetic Innovative Modern Professional Service oriented International (Chinese) cosmopolitan * Desired attr