unit 3.1 pptbec课程.pptVIP

Unit 3.1 Starting a business Advantage and disadvantage for different ways to start one’s own business As a sole trader, you are independent; you are your own boss. As a franchisee, your promotional activities, financial records, hiring, service procedure, etc., are not in complete control of your own.作为被特许的经销者，你无法完全掌控促销活动，财务记录，员工雇佣，产品服务等环节。 Franchising enables people to both own a business and get help running it. A well-run franchise organization can provide a person who has never managed a business with guidance. Franchisors （特许企业）can provide a brand name, products or services, and financial assistance. Franchisees have to pay franchise fees and they lose some independence.加盟者必须支付特许证费而且丧失一定的独立性。 Sometimes the training programs provided by the fanchisors are weak---too brief and staffed by trainers who do not have instructional skill.有时，特许经营者提供的培训课程收效甚微：太简短，而且选派的培训者缺乏授课技巧。 In partnership you share risks and profits with your partner. You may disagree with your partner on strategy. Franchise agreement特许协议 Franchise fee特许证费用 Well-established公认的，知名的，得到认可的 Financial assistance金融支持 What is important when setting up your own business? A good idea Knowing your customers When setting up your own business, I think a good idea is very important. You should consider the market demand and target at potential customers. Under the guidance of the idea, you may cater for the urgent need of the customers, or solve the problems of the customers that other companies haven’t thought of. A good idea from the very beginning can avoid failure of a new company. Besides I think knowing your customers is also important. You’d better keep a file of your customers with their names, age, profession and hobbies etc. Based on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible according to their possible needs. Knowing your customers helps you to provide them with the information they need. Apart from