物流工程专业毕业论文超市货物分类及货架设置优化.docVIP

毕 业 论 文 学生姓名： 学 号： 系 部： 理工系 专业年级： 物流工程 题 目： 超市货物分类及货架设置优化 指导教师： 评阅教师：  摘 要 超级市场是以顾客自选方式经营的大型综合性零售商场。又称自选商场。是许多国家特别是经济发达国家的主要商业零售组织形式。以消费者的需求及消费行为和习惯为准则，对，在有限的空间和投资前提下获得最大限度的经济效益。Abstract Super market is customer customize way management of large-scale comprehensive retail stores. Also called customize mall. Many countries, especially in the economy of the countrys main commercial retail developed organization form. Supermarkets are mostly from attract customers to purchase goods market gains, so to meet the demand of customer is particularly important, we must inspect the goods supermarket shelf Settings optimization classification and compliance with customer requirements, whether to make customers feel comfortable, willing to visit. The supermarket giant stores as customize, businessman could not spend too much energy to separate customer marketing, hence business would like to drive through some ways to influence and guide customer buy behavior, now the most effective and direct method is the supermarket goods classification and shelves Settings optimization. To consumer demand and consumption behavior and habits criteria for the classification of goods, setting of shelves and optimization, in the limited space and investment premise the maximum economic benefits. Keywords supermarket goods classification shelves optimization 目 录 1 绪论 1 1．1 中国超级市场的现状发展优势以及趋势 1 1.1.1中国超级市场的现状 1 1.1.2中国超级市场的发展优势 1 1.1.3中国超级市场的发展趋势 5 2 超市货物分类 9 2.1 超市货物分类原则 9 2.1.1 大分类原则 9 2.1.2 中分类原则 9 2.1.3 小分类原则 9 2.1.4 单品原则 9 2.2 超市货物分类方法 10 2.2.1 线分类法 10 2.2.2 面分类法 10 2.3 超市货物分类标志 11 2.3.1 主要用途 11 2.3.2 原材料 11 2.3.3加工方法 11 2.3.4主要化学成分 12 2.4 以冷藏货物分类为例 12 2.4.1冻畜禽肉类 12 2.4.2冻水果和蔬菜 13 2.4.3奶制品 14 2.4.4巧克力 14 3超市货架设置优化 15 3.1超市货架分类基本常识： 15 3.2 超市货架布局形式 16 3.2.1超市货架自由流动式布局 16 3.2.2超市货架岛屿式布局 17 3.2.3超市货架子式布局 17 3.3 货架设置优化 17