户外用品店经营策略探究.docVIP

户外用品店经营策略研究 摘 要 近年来，随着人们生活水平的提高，以及对健康价值理念的提升，户外运动产业也逐渐兴起，并且得到了长足的发展。但是由于其市场发展的不均衡、经营者市场意识尚不成熟，在经营模式上也存在问题，市场经营策略也较为狭隘，这些都制约了我国户外运动用品市场的长期有序稳定发展。根据相关资料的统计显示，我国目前已经成为全世界户外休闲用品的最大出口国，占据了全球百分之四十的市场份额。特别是我国的东南沿海、福建、广东一带，一方面，作为户外休闲用品的主要产地，另一方面，占据得天独厚的市场优势，其户外用品出口份额占据我国总份额的百分之八十五左右。因此，未来，中国将成为世界上最大的户外用品生产中心，也将成为世界上最大的户外用品消费市场本文从户外用品行业的背景分析出发，对其经营现状及经营过程中出现的问题进行细致阐述，并进而为发展我国户外用品店经营策略提出了几点思考和建议。 关键词：户外用品店；行业；背景；现状；分析；途径 ABSTRACT With the improvement of peoples living standards in recent years, and to enhance the health values??, outdoor sports industry is also gradually on the rise, and has been developed by leaps and bounds. However, due to the uneven, operators of market awareness is not yet mature business model, market business strategy is more narrow, and these are restricting outdoor sporting goods market in our country long-term orderly and steady development of its market development. According to the relevant information, statistics show, China has become the largest exporter of outdoor leisure products in the world, accounting for 40 per cent of global market share. Especially along the southeast coast of Chinas Fujian and Guangdong provinces, on the one hand, as a major producer of outdoor leisure products, on the other hand, occupy a unique market advantage, outdoor supplies the share of exports accounted for about 85 percent of Chinas share of the total . Therefore, the future, China will become the worlds largest outdoor-goods production center will also become the worlds largest outdoor-goods consumer market starting from the background of the outdoor industry analysis, detailed the problems in the operation status and operation of process elaborated thus Reflections and recommendations for the development of Chinas outdoor goods store business strategy. Key words：Outdoor supplies stores; industry; background; the status quo; analysis; way 目 录 摘 要 Ⅰ ABSTRACT Ⅱ 一、户外用品行业背景分析 1 （一）我国整个户外用品行业的宏观背景 1 （二）我国户外休闲行业宏观背景 1 二、我国户外运动行业的经营现状分析 2 （一）专柜品牌稀少 2 （二）国内生产沦