新编商务英语泛读第二册课件.ppt

一是作为领导干部一定要树立正确的权力观和科学的发展观，权力必须为职工群众谋利益，绝不能为个人或少数人谋取私利 Unit One Text A Advertising Talk something about advertising including its definition, classification, media and considerations in choosing the proper media; Grasp the words or phrases related to advertising. Teaching?aims? Teaching difficulty To make Ss to distinguish comparative advertising, brand advertising and primary advertising Part one: Lead-in Part two Pre-reading Part three Vocabulary Part four Analysis the difficult points Part five Fast reading reading in depth Part six Assignment Just?do?it.?跟着感觉走。 Where?there?is?a?way,?there?is?a?Toyota。有路就有丰田车。 Tides?in,?dirts?out.?汰渍到，污垢逃。 Anything is possible.一切皆有可能。 （Nike运动鞋） （丰田汽车） （汰渍洗衣粉） （李宁运动鞋） Lets read some famous advertisements, try to guess the products. Lead-in Good?teeth,?good?health.?牙齿好，身体就好。 Started?Ahead.?成功之路，从头开始。 Cant?beat?the?real?thing.?挡不住的诱惑。 Apple?thinks?different.?苹果电脑，不同凡“想”。 （高露洁牙膏） （飘柔洗发水） （可口可乐） （苹果电脑）? Lets read some famous advertisements, try to guess the products. Lead-in Origin Advertising or advertisement comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. “广告”一词来源于拉丁文”advertere“，指的是引起公众对某一件东西的关注以及引导其往某一特定方向的方法。 Origin起源 Pre-reading ?Advertising can be defined as non-personal commercial messages to the public designed to inform both established and potential customers. Definition 广告被定义为将非人员的商业信息传达给公众，目的是为了告知已有或潜在的客户。 Pre-reading Match the words with their definition advertise advertiser advertisement advertising A. a person or company that pays for a product, event, or job to be advertised in a newspaper, on television, or on a poster. B. make publicity for; try to sell (a product) C. (uncountable) the activity of creating advertisements and making sure people see them.?; D. (countable) a public promotion of some product or service Vocabulary: advertise, advertisement , advertising 1. advertise vi. vt. 做（登）广告 advertis