使命陈述与企业绩效作用机制研究-research on the functional mechanism of mission statement and enterprise performance.docxVIP

目录摘要................................................................................................................................................IAbstract........................................................................................................................................II第1章绪论...................................................................................................................................11.1研究背景与问题...............................................................................................................11.2研究思路和方法...............................................................................................................21.3研究意义...........................................................................................................................41.4内容安排...........................................................................................................................5第2章文献综述...........................................................................................................................72.1使命陈述的概念...............................................................................................................72.2使命陈述的价值...............................................................................................................82.3使命陈述的内容与评判标准.........................................................................................112.4使命陈述与绩效.............................................................................................................142.5企业社会责任.................................................................................................................172.6文献综述小结.................................................................................................................20第3章研究设计.........................................................................................................................213.1研究假设...........................................................................