商务英语课义.docVIP

PAGE 商务英语 口语 第一课时 Introduction ⅰ、Why take BEC exams? 　　　strong growth　　　rigorous quality control　　　wide suitability　　　wide business context　　　value for study and business career　　　international recognition for work and study ⅱ、What is International Business English? 什么是国际商务英语？　　国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。ⅲ、How to learn International Business English? 怎样学习国际商务英语？ 掌握一定的商务英语词汇、短语和句型。 　　(1) 词汇方面 　　commercial 　　e.g. The TV show was interrupted by too many commercials. 　　prospect　　e.g. He called on some prospects but failed to make a sale. 　　make　　e.g. These products are of Chinese make.　　The factory manufactured five makes of tractors. 　　(2) 短语方面 　　soft selling　　 hard selling　　Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach. 　　have a bad year　　The corporation is having a bad year and it will probably be necessary to dismiss a few office staff. 　　break into/penetrate the market　　There is chance that we’ll manage to break into the UK market 　　(3) 句型方面　　I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention… (4) 旧词“新义“　　honour　　e.g, All credit cards honoured here. The bank honoured this cheque. cover　　e.g. I have got myself covered against fire. 　　royalty　　e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties. 　　(5) 同义词、近义词、相似词的辨析。 　　1) chairman, president, CEO, Managing Director, General Manager.　　2) dealer, merchant, trader, businessman, distribu