富得利地板 2011年八月大型促销活动 执 行 指 导 手 册 二零一一年七 .docVIP

PAGE PAGE 4 地址：浙江省绍兴市袍江区启圣路 电话：86—575富得利地板 2011年八月大型促销活动 执 行 指 导 手 册 二零一一年七月十日 浙江富得利木业有限公司 目录 第一章：策划案 一、活动背景·······································································3 二、活动目的·······································································3 三、活动时间·······································································3 四、活动地点·······································································3 五、活动主题·······································································3 六、活动创意·······································································3 七、活动内容·······································································4 八、产品设置·······································································5 九、特别说明·······································································5 十、软文···········································································6 第二章：前期筹备 一、平面媒体········································································6 二、电子媒体········································································6 三、单张派发········································································7 四、流动媒体········································································7 五、终端宣传········································································7 六、执行筹备········································································7 七、促销现场控制····································································7 八、促销物料清单····································································8 第三章：执行策略 一、活动执行重点····································································9 二、主要事项时间节点································································10 三、员工奖励方法····································································11 四、客户预约办法····································································12 五、预售十大渠道·································································