如何有效地创建、领导以及激励一支卓越的行销队伍.pptVIP

How to Hire, Lead and Motivate a Sales Team Effectively 如何有效地创建、领导以及激励一支卓越的行销队伍 Top Sales People Don’t Necessary Become Good Sales Managers. Why? 卓越销售员不一定就是优秀的销售经理。为什么？ Elements of Effective Sales Leadership销售领导力的主要因素 Duties and Responsibilities of a Sales Manager 销售经理的职责 Building Your Sales Culture 创建你的销售文化 Strategising Your Sales Effort 拟定销售战略 Hiring the Right Person 招聘正确的人选 Being a Good Leader 成为优秀的领导 Managing the Pipeline 管道管理 Giving Recognition 给予赞赏 Elements of Effective Sales Leadership销售领导力的主要因素 Duties and Responsibilities of a Sales Manager 销售经理的职责 Exactly What Does a Sales Manager Need to Do? 销售经理究竟需要做些什么？ Duties and Responsibilities of a Sales Manager 销售经理的义务和责任 Directs and controls others in a business unit 在商务单位指导并控制他人 Practical intelligence 实用的智能 Analytic ability 分析能力 Training in a structured setting 有系统地培训 Makes joint calls 一起去拜访客户 Makes formal presentations 做正式的陈述 Takes initiative in a business unit 在商务中驱于主动 Profit consciousness in a management role 从管理角度具有盈利意识 Focused on quantitative results 关注于可量化的成效 Directs and Controls Others in a Business Unit 在商务单位指导并控制他人 Provides full and complete information in making assignments, including timelines and results expectations 在执行任务前提供充分和完整的信息，包括时间安排和与其绩效 Ensures that subordinates understand the measurements that monitor progress toward goals and results 确保下属明白迈向目标及绩效的进度尺度 Consistently follows up to track results and understands the need for occasional repetition or reinforcement of guidelines 不断跟踪进度并了解是否需要重复或强调某些方针 Stays personally involved when delegating, using first-hand knowledge of the steps for achieving the goal to coach less experienced individuals 在委派他人时保持自身的参与，并用第一手的知识去教导那些经验不足的员工如何达到目标 Broadens his control by giving subordinates a chance to develop their skills and contribute to the organization 通过给予下属发展自身的技能及对企业做出贡献的机会，提升自身的掌控权 Practical Intelligence 实用的智能 Enjoys learning and broadening his depth of learning and insight in a wide array of topics 享受学习并扩展学习的深度，并对广阔的话题咏有独到的见解。 Absorbs, stores