复旦商务智能概论2数据仓库datawarehouseppt课件.pptVIP

Customer data include transactional records that are stored in back-end ERP, SCM, front-office CRM and e-commerce applications. We also need unstructured data from nontraditional sources such as emails, comments in blogs, wikis and other data. Customer data is highly fragmented across multiple data sources inside and outside the organization. * A data warehouse is A non-volatile store of data, transactions, and events . It includes both corporate, operational data, and external data. The data and information in the data warehouse should be integrated, consolidated, secured, and cleanse