我国bc市场调查与分析论文.docVIP

安徽国际商务职业学院 B2C电子商务市场调查与分析 PAGE PAGE 1  摘 要 电子商务将构筑21世纪新型经济贸易框架，而作为电子商务的领头羊，B2C电子商务将为社会的发展带来全新的挑战和机遇。B2C电子商务具备了传统商业无法替代的特点，必将成为21世纪商务的主流。目前我国B2C市场逐步成熟，网上销售额逐年增加，B2C电子商务由于具有潜在的增长性而日益受到企业的高度重视。通常认为，B2C电子商务能给企业带来巨大的商机。但却容易忽视B2C电子商务的潜在问题，特别是开展B2C电子商务的企业。我们应该静静地思考一下中国B2C发展中的经验和教训，为B2C的未来提供一些借鉴。 关键词：电子商务；B2C；市场发展 Abstract Electronic Commerce will build the late-model economy of 21 centuries trade frame , B2C Electronic Commerce will bring brand-new challenge and opportunity to brand-new challenge and opportunity development of society but as the Electronic Commerce bellwether. B2C Electronic Commerce has had unable tradition commerce replacement characteristic , will certainly become 21 centuries business affairs main current. Our country B2C marketplace is at present step by step mature , sales volume increases by year by year on the net, B2C attaches great importance to since having the latent increase but accepting enterprises gradually Electronic Commerce. Think that B2C Electronic Commerce can bring gigantic business machine to gigantic business machine enterprise generally. Latent problem but but easy to ignore B2C Electronic Commerce , the enterprise carrying out B2C Electronic Commerces especially. We ought to think deeply that once Chinese B2C develops the hit the target experience and lesson quietly , draw lessons in order the B2C future provides a few. Keyword：Electronic Commerce；B2C；The marketplace develops  目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc 引 言 PAGEREF _Toc \h 4 HYPERLINK \l _Toc 一、B2C电子商务概述 PAGEREF _Toc \h 4 HYPERLINK \l _Toc ㈠ B2C电子商务的概念 PAGEREF _Toc \h 4 HYPERLINK \l _Toc ㈡ B2C电子商务的模式 PAGEREF _Toc \h 4 HYPERLINK \l _Toc 1、完全电子商务模式 PAGEREF _Toc \h 4 HYPERLINK \l _Toc 2、不完全电子商务模式 PAGEREF _Toc \h 5 HYPERLINK \l _Toc 3、综合模式 PAGEREF _Toc \h 5 HYPERLINK \l _Toc （三）B2C电子商务的特点 PAGEREF _Toc \h 5 HYPERLINK \l _Toc 1、广泛性 PAGEREF _Toc \h 5 HYPERLINK \l _Toc 2、可视性 PAGEREF _Toc \h 5