现代游戏企业的vi设计研究——以funny toy趣玩游戏企业为例-research on vi design of modern game enterprises - taking funny toy interesting game enterprises as an example.docxVIP

目 目 录 PAGE PAGE IV 目 录 HYPERLINK \l _bookmark0 第 1 章 绪论 1 HYPERLINK \l _bookmark1 1.1 课题来源··············································································· 1 1.2 研究课题的目的和意义 ···························································· 1 1.3 国内外研究现状 ····································································· 2 1.3.1 我国现代游戏企业 VI 分析 2 1.3.2 欧美国家现代游戏企业 VI 分析 3 HYPERLINK \l _bookmark2 第 2 章 VI 设计概述 5 HYPERLINK \l _bookmark1 2.1 现代企业 VI 设计简介 5 HYPERLINK \l _bookmark3 2.2 现代企业 VI 设计的基本原则 5 HYPERLINK \l _bookmark4 2.2.1 同一性原则 ···········································