2009年奥迪上海特别客户联谊活动.ppt

酒店介绍 Hotel Introduction 上海吉臣酒店 Ambassador Hotel 室内布置 Decoration 室内布置 Decoration 预算分解Budget * Shanghai Yunchee-ad Co.,Ltd 2009奥迪上海特别客户联谊活动 2009 Audi Shanghai Group relations Marketing Event 上海云指广告 6 目录 Catalogue 项目背景 Background 活动目的 Objective 视觉设计 Visual Design 活动亮点 Highlights 活动内容 Contents 活动KPI Activity KPI 1 2 3 4 5 7 预算分解 Budget 项目背景 Background 上海作为一个国际性的大都市，汇聚了来自世界各地的精英人才，成为一个众人向往实现自我的梦想之地； Being an international metropolis, Shanghai has gathered elites globally and has become a dreamland for self-fulfilling. 一汽-大众奥迪总部设在吉林长春，吉林孕育了她在中国的成长，每个吉林人对她有着特殊的情感；The Audi headquarter is located and gestated in Changchun, Jilin, so every Jilin people has a special feeling about it. 许多吉林同胞在上海工作、生活，很多人逐渐成为这个城市的新贵，具有很高的精神追求，一定的物质需要。这些对奥迪有着深厚情感的吉林精英成为了上海一批特殊的奥迪忠实客户。Many Jilin compatriots work and live in Shanghai and are gradually becoming the new rich of the city, meanwhile they have high spiritual pursuit and certain material needs. 通过与吉林省驻沪办沟通交流了解到，驻沪办与生活在上海的众多高层次高素质的吉林同胞保持着很好的联系，通过驻沪办可以影响和加深与沪上吉林同胞的感情，并通过圈子营销更好的传播奥迪品牌；Through communicating with the Office of Jilin Province in Shanghai, we can know the office keep a good contact with Jilin compatriots who are living in high-quality and high –level lives ,moreover, we can deepen the feelings of compatriots in Shanghai , and Through group relations Marketing communicate Audi brand; 活动目的 Objective 情感沟通：吉林人对于家乡共同的感情，通过客户联谊和圈子营销进一步加深，让他们走到一起，为奥迪东部区以后的活动建立人脉； Emotion communication: Group Interpersonal Relations Marketing, brings Jilin Elites together in Shanghai, and to build a social network for further events of Audi east region. 口碑营销：通过吉林籍精英人士的高端平台、人脉，传播奥迪品牌，形成品牌的口碑传播。 Buzz marketing: To build a communication for brand buzz by disseminating Audi brand via Jilin elites’ high-end platform and network. 潜在客户：邀请吉林籍的奥迪客户和潜在客户参加活动，积攒有特殊情感的忠诚客户群体； Potential buyers: To Influence those potential buyers with special emotions by inviting Jilin elites to the event. 视觉设计 Visual design