江苏省徐州市睢宁县菁华高级中学高中英语 Unit1 Advertising Reading语言点四步教学法 ppt课件 牛津译林版.pptVIP

Unit 1 Advertising;Learning objectives;language points;Step I Expressions and phrases Self-study guidance 1 Refer to the English book and find out the following useful expressions.;对…习以为常，习惯于 如此…以至于 做关于…的研究 和某人分享某物 说服某人做某事 相信，信仰… 商业广告 公益广告;对…习以为常，习惯于 如此…以至于 做关于…的研究 和某人分享某物 说服某人做某事 相信，信仰… 商业广告 公益广告;9.为…付钱 10. 旨在做某事 11. 保护…以免受… 12. 意识到… 13. 即使 14. 欺骗某人做某事;Step II Key words Phrases Self-study guidance 2 Translate the following sentences into Chinese and refer to the English paper or dictionary then notice the usage of the underlined words. We are so used to them that we often do not even realize how many we see and hear in a day. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! ;Presentation 1. We are so used to them that we often do not even realize how many we see and hear in a day. ;Ex: The new machine _____production. However I_____it. is used to increase; am not used to controlling is used to increasing; don’t used to control used to increase; don’t used to control used to increasing; am not used to control;2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. ; believe 与 believe in;3. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.;mean 1)vt./vi. 本意是，意味，打算 mean to do sth. 打算做某事 mean doing 意味着，意思是 be meant for … 专供…, 为…而准备的 I’m sorry, but I didn’t mean to hurt you. 错过了这班车意味着再等十分钟。 Missing the bus means waiting for another ten minutes. The fashion magazine is meant for young women. 2) adj. 吝啬的，自私的，卑鄙的 他是个自私的人。 He is a mean man. ;4. This statement tries to fool you into assum