Siebel Financial Services CustomerSiebeRelationship Management for Bankingl客户金融服务 银行客户关系管理研究.pdfVIP
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An Oracle White Paper
October 2010
Siebel Financial Services Customer
Relationship Management for Banking
Oracle White Paper—Siebel Financial Services Customer Relationship Management for Banking
Executive Overview
Banks are in constant interaction with customers. A winning and proven strategy for the
banking industry is to put your customer in the center of your business model and make your
customer the focus. To build customer loyalty, and ultimately customer advocacy, you must
provide a superior customer experience. It is crucial that you mak
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