传统民间手工艺的巿场化发展研究————以苏绣为例.docVIP

PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT II 摘 要 传统民间手工艺强调手工制作，因此同其他产品相比而言，制作周期长、成本高，故而很难在价格和数量上取得优势，此外也没有迎合现在消费者的审美喜好，受到了市场的冷落。传统民间手工艺只有走市场化道路，才能激发自身的内在活力，使传统民间手工艺企业获得更多的资金和时间来反哺技术。 如今有部分传统民间手工艺在政府的支持和自身努力下，凭借创新，已逐步发展成为文化产业，迈入国际市场，然而仍有不少传统民间手工艺还在为维持生存苦苦挣扎，本文就这一背景，针对传统民间手工艺市场化发展中存在的问题,从产业规模、品牌构建、人才流失、政府扶持四个方面进行了分析，并以苏绣为例,在总结苏绣成功经验的基础上，探讨促进传统民间手工艺市场化发展的对策建议。 关键词：传统民间手工艺；苏绣；市场化 ABSTRACT Traditional folk crafts attach importance to handmade , as compared with other products, it is difficult to gain advantage in terms of price and quantity.In addition, not to meet the preferences of consumers, the market has been left out. A lot of traditional folk crafts is faced with the dilemma, it only take the road of the market, in order to stimulate the inherent vitality of their own, the traditional folk arts and crafts enterprises to obtain more funds and time to nurture technology. ? Today, there are some traditional folk arts and crafts in support of the government and their own efforts, with innovation, cultural industry has gradually developed into, into the international market, but there are still many traditional folk arts and crafts are still struggling to survive, this paper a backdrop for traditional folk arts and crafts market, the development of the existing problems, from management, product structure, brain drain, government support four aspects of the analysis, and embroidery as an example, summarizing successful experience on the basis of embroidery, Discussion promote the traditional folk arts and crafts market, development of countermeasures. Keywords：traditional handicrafts；Suzhou embroidery；marketization PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT IV PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc2547 摘 要 PAGEREF _Toc2547 I HYPERLINK \l _Toc12417 ABSTRACT PAGEREF _Toc12417 II HYPERLINK \l _Toc581 绪 论 PAGEREF _Toc581 1 HYPERLINK \l _Toc26528 一、传统民间手工艺发展的概述 PAGEREF _Toc26528 2