新品上市推广计划课件.pptVIP

PR Lookbook PR Lookbook PR Lookbook Below-the-line Campaign Brand COM PR Internet Event Use the website as a main communication channel Feature the CSR initiative to build awareness Feature viral videos Include advices on different body shapes and product cuts Use the online communities to reach the hip, young, tech savvy women Below-the-line Campaign Brand COM PR Internet Event Line launch event in 3 key stores in Europe: Madrid, Milan, and London Theme: Zara celebrates diversity with a new line Goal: offer the real experience of the brand and what it stands for Integrated Marketing C