广告口号及广告创意知识讲稿.pptVIP

4、 What is advertising creative? Advertising creative is the idea of art activities between the performance of production planning and advertising, according to advertising theme, after careful thought and planning, the use of artistic means, the possession of material for creative combinations to create an image of the process . In short, is the advertising image of the theme ideas. 广告创意是介于广告策划与广告表现制作之间的艺术构思活动，即根据广告主题，经过精心的思考和策划，运用艺术手段，把所掌握的材料进行创造性的组合，以塑造一个意象的过程。简而言之，即广告主题意念的意象化。 IV. The soul of advertising V. The purpose and principles of creative 1、The purpose of creative: Attract the at