电子商务-概述.pptVIP

andreas@ (917) 697-3800 E-Business (1): Overview电子商务 (1): 概述 Content 内容 The size and growth of E-Business 电子商务的规模与发展 Elements of E-Business 电子商务要素 Evaluating E-Business models 评估电子商务模式 What is E-Business (EB)?何谓电子商务(EB)？ EB uses technology (especially the Internet and the Web)电子商务利用技术（尤其是互联网和网络） To communicate 进行传播 To find, aggregate, create, and deliver information 找到、集中、创造并传递信息 To transact 进行交易 To buy, sell, trade, and exchange 购买、出售、交易和交换 EB enables new ways:电子商务促成新的途径： To deliver value to customers 向客户提供价值 To create value from customers and their data从客户及其数据中创造出价值 To create (and monetize) transparency Abbreviation EB := E-Business / E-Commerce EB为电子商务的缩写 Note: EB is NOT dot-com, NOT Nasdaq bubble, NOT just online ads, NOT free email注：电子商务不等于网络公司, Key Aspects of EB 电子商务的主要方面 New forms of value creation新的价值创造形式 New pricing mechanisms新的定价机制 Customization and personalization, based on data客户定制与个性化 Scale: Opportunity and threat 规模：机遇与威胁 Speed Ability to reach the whole Earth immediately 迅速渗透全球的能力 Need to create barriers to entry (e.g., lock-in)需要制造进入壁垒（如用户锁定） Scale Internet Age:Network economies of scale / Network effects Each new member increases the value of the network每个新成员增加了整个网络的价值 Demand-side economies of scale Vs Industrial Age:Production economies of scale Average price of product drops as production is increased Supply-side economies of scale Implications Quantitative ? Qualitative change Search for information ? Rank information What is the Internet?何谓互联网？ A very large collection of computers 极为庞大的计算机集合 that are connected to each other 所有计算机相互连接 that follow a common protocol (“speak the same language”)并遵循一种共同协议（“说同一种语言”） Information may pass through several other computers 信息的传输可能经过其他多台计算机 Began 1969 as U.S. Military Project作为美国军方的一个项目，始于1969年 Internet Users Worldwide全球互联网用户 Source: Various, 11/2001. Compiled by: NUA Internet S