2016职称英语综合B建华版（小抄）字典小抄.docVIP

microscopicmess PAGE 342 microscopic mess microscopicmess PAGE 341 microscopic mess M M M M *第六篇　Brands 　　The word brand is a comprehensive term that encompasses other narrower terms. A brand is a name, term, symbol, and/or special design that is intended to identify the goods or services of one seller or group of sellers. A brand differentiates one seller’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of a symbol, design, or distinctive coloring or lettering. It