起点中文网站发展及盈利模式研究外文翻译yvqme.docVIP

起点中文网站发展及盈利模式研究 起点中文网站发展及盈利模式研究外文翻译 原文1 E-commerce (electronic commerce or EC) E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangably. For online retail selling, the term e-tailing is sometimes used. E-commerce can be divided into: E-tailing or virtual storefronts on Web sites with online catalogs, sometimes gathered into a virtual mall The gathering and use of demographic data through Web contacts Electronic Data Interchange (EDI), the business-to-business exchange of data E-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters) Business-to-business buying and selling The security of business transactions E-tailing or The Virtual Storefront and the Virtual Mall As a place for direct retail shopping, with its 24-hour availability, a global reach, the ability to interact and provide custom information and ordering, and multimedia prospects, the Web is rapidly becoming a multibillion dollar source of revenue for the worlds businesses. A number of businesses already report considerable success. As early as the middle Learn More Retail industry Financial transaction protocols and security Financial services and insurance industries of 1997, Dell Computers reported orders of a million dollars a day. By early 1999, projected e-commerce revenues for business were in the billions of dollars and the stocks of companies deemed most adept at e-commerce were skyrocketing. Although many so-called dotcom retailers disappeared in the economic shakeout of 2000, Web retailing at sites such as A, CDN, and CompudataO continues to grow. Market Research In early 1999, it was widely recognized that because of the interactive nature of the Internet, companies could gather data about prospects and customers in unprecedented amounts -through site registration,