浙江旅游服务贸易竞争力提升对策研究毕业论文文献综述开题报告任务书.docVIP

(二〇一一届） 毕业论文 题 目：浙江旅游服务贸易竞争力提升对策研究 姓 名： 专 业： 国际经济与贸易 班 级： 学 号： 导师姓名： 导师学科： 导师职称： 2011年05月22曰 摘要 自从中圆加入WT0，服务贸易领域逐步JT?放，国内旅游市场国际化倾 向tl趋明显。浙江祈旅游业发展条件得天独厚，旅游产业规模迅速扩张， 产业素质人幅提介，旅游业已成为浙江锊服务贸鉍中的优势产业。但是， 我们也肴到全宵旅游经济发展的宏观环境H益趋紧，既面临资源、环境、 要素、成本方面的问题，又面临着国际竞争和国内中两部地区旅游业快速 发展等ffi力。因此，为了能审时度势、抓住机遇抢占竞爭，本文利用相关 数据对浙江旅游服务贸易竞争力现状及其影响闵素进行分析，提出提高浙 江旅游竞争力、实现省内旅游经济的均衡发展的一些对策。 关键词：旅游服务贸易，竞争力，对策 ABSTRACT Since China joined in the WTO, field of trade in tourism service is gradually opening, domestic tourism market internationalization become increasingly obvious. Zhejiang has advantages conditions to develop tourism trade. The tourism industrial scale is outspread rapidly industrial quality improved dramatically. Tourism has become a Competitive industry of Zhejiang province. However, we have seen the macro environment of the provinces tourism economy development becoming more and more nervous. It faces resources, environment, factor，cost pressures，both international competition and the accelerated development of domestic tourism in central and western regions, the pressure which from other issues. Therefore, based on the related data, the article makes a research on competitiveness of the tourism trade and its impact, so as to size up the situation and seize the opportunity to compete, then to put forward some countermeasures to improve Zhejiang tourism competitiveness and realize the balanced development of tourism economy. Key Words: Tourism service trade, Competitiveness, Strategies 目录 TOC \o 1-5 \h \z m m i HYPERLINK \l bookmark2 \o Current Document ABSTRACT II 弓丨W 1 HYPERLINK \l bookmark5 \o Current Document 一、文献回 顾 1 HYPERLINK \l bookmark6 \o Current Document (―)国外理论研究 1 HYPERLINK \l bookmark7 \o Current Document (二）国内研究成果 2 HYPERLINK \l bookmark8 \o Current Document 二、浙江省旅游服务贸易发展概 况 3 HYPERLINK \l bookmark9 \o Current Document (一）国内外旅游收入持续增 加 3 HYPERLINK \l bookmark10 \o Current Document (二）旅游相关设施已初具规 模 4 (三）国际旅游客源市场不断扩 大 4 HYPERLINK \l bookmark11 \o Current Docu