绵阳雪花啤酒的网络营销策划.docVIP

PAGE 11 绵阳雪花啤酒的网络营销策略 摘 要：借助于快速发展的互联网提供的这个良好平台，将互联网带来的经营上的和市场上的多方面优势充分发挥出来，网络营销对于现代企业尤为关键，但中国企业网络营销的整体状况与世界上的发达国家相比仍处于很低级的阶段。绵阳雪花啤酒公司也充分认识到了互联网对企业生存和经营发展的重要性，正抓紧时间抢占这一新兴市场切入点，并认为其是推动企业发展、增强未来竞争优势的主要途径。因此，在网络技术广泛应用的今天，如何充分利用绵阳雪花己经形成的特点和自身己经具备的各种优势，充分利用网络营销这一新的营销观念和手段，整合企业现有的市场、营销系统等多方面的资源，用最小的成本将企业营销水平提升到新高度，突破现有的传统的营销模式给企业获取竞争优势和进一步扩大市场份额带来的瓶颈，进而推动企业的可持续性发展，并最终超过同类的其他竞争对手并取得行业的龙头地位，迎接严峻的挑战，这是一个值得深入探讨的问题。本文对绵阳雪花啤酒网络营销的现状进行了分析，在此基础上提出了公司网络营销策略。 关键词：雪花啤酒；绵阳公司；网络营销；策略 Abstract With the rapid development of the Internet provides a good platform to give full play on the many advantages of Internet business and marketing, network marketing is particularly critical for modern enterprises, but the overall state of the Chinese business network marketingcompared to developed countries in the world is still in a very low stage. Snow Breweries Company in Mianyang also fully recognize the importance of the Internet for business survival and business development, are taking the time to seize this emerging market entry point, and that is to promote enterprise development, and enhance the main way of the future competitive advantage. Therefore, widely used in network technology today, how to take full advantage of the characteristics of the Mianyang snow has been formed and has all the advantages have to take full advantage of network marketing, new marketing concepts and methods, integration of existing markets, marketing system, and many other resources, with minimal cost to the corporate level of marketing to enhance to new heights, breaking the traditional marketing model to obtain a competitive advantage and further expand the market share of the bottleneck, thus promoting sustainable enterprise development, and ultimately more than the other competitors and has achieved a leading position in the industry to meet the tough challenges, this is a problem worthy of further exploration. This article analyzed the current state of of Mianyang Snow Beer network marketing comp