中国汽车行业自主品牌的现状与发展.docVIP

PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT I 中国汽车行业自主品牌的现状和发展 摘要：经济全球化一个十分重要的特征就是品牌的全球化，全球市场的竞争已越来越表现为品牌的竞争。在汽车工业全球化的背景下，我国汽车工业由于缺少自主品牌，将越来越有成为国际汽车巨头附庸的危险。因此，我国汽车自主品牌的才丁造就成了发展我国汽车工业的关键所在。本文从自主品牌的概念及重要性出发，分析了制约我国自主品牌汽车发展的几大关键因素和自主品牌汽车的现状。提出了培育我国汽车自主品牌的方法和对策建议以及发展方向。? 关键词：自主品牌汽车??现状??发展方向 Current situation and development China auto industry own brand Abstract: Economic globalization is a characteristic is very important is the brand of globalization, the global market competition has become more and more performance brand competition. In the background of globalization of automobile industry, the automobile industry of our country due to the lack of independent brands, will increasingly become dangerous international auto giants vassal. Therefore, our own brand car Ding made it become the key of the development of Chinas automobile industry is. This article from the concept and importance of the independent brand of view, analyzes the key factors of restricting our country automobile independent brand development and current situation,.put forward the method and Countermeasures to cultivate our own brand car,development direction. Key words:The independent brand automobile；Current situation of making；The direction of development PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT I 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc21676 前言 PAGEREF _Toc21676 1 HYPERLINK \l _Toc8364 1 我国汽车工业发展历程 PAGEREF _Toc8364 2 HYPERLINK \l _Toc27058 2 自主品牌含义及发展其重要性 PAGEREF _Toc27058 2 HYPERLINK \l _Toc20152 2.1我国汽车行业自主品牌含义? PAGEREF _Toc20152 2 HYPERLINK \l _Toc18895 2.2发展自主品牌的重要性 PAGEREF _Toc18895 3 HYPERLINK \l _Toc23232 3 我国汽车工业自主品牌的发展现状 PAGEREF _Toc23232 3 HYPERLINK \l _Toc24377 3.1 自主品牌的现状? PAGEREF _Toc24377 3 HYPERLINK \l _Toc12827 3.2 自主品牌汽车的增长? PAGEREF _Toc12827 4 HYPERLINK \l _Toc17921 3.3 自主品牌汽车新能源的应用? PAGEREF _Toc17921 4 HYPERLINK \l _Toc7264 4 我国汽车行业自主品牌的现状原因分析 PAGEREF _Toc7264 6 HYPERLINK \l _Toc31741 4.1制约自主品牌发展的关键因素分析 PAGEREF _Toc31741 6 HYPERLINK \l _Toc1078