本科英语专业阅读教程第三册5.ppt

Reading Comprehension As You Read 1. Success of a company is based essentially on _________________. 　　A. how innovative a company is 　　B. how committed the employees are 　　C. how competent the top management is 　　D. the connection of the company with the customer 2. Which brands went through a crisis due to defective tires? 　　A. Perrier. 　　B. Cruise operator Carnival. 　　C. Firestone. 　　D. Toyota. Reading Comprehension As You Read 3. What does the phrase “speed kills” mean when it is used in the brand crisis? 　　A. If the company acts fast, insights, ade-quate information and other important as