“葵花·经典”项目策划分析-项目管理专业论文.docxVIP

哈尔滨工业大学工程硕士学位论文 哈尔滨工业大学工程硕士学位论文 - - II - Abstract China real estate industry from nineteen eighties reform and opening up, after thirty years of development, the real estate rapid growth of investment in fixed assets, with the increase of peoples living standards continue to improve, the purchase demand growth, the real estate industry has been rapid development, gained the success attract peoples attention. In recent years, in order to prevent overheating of real estate, to curb housing prices rose too fast, in 2010 the central introduced a series of real estate regulatory policy, economic means and administrative measure are used, from increase supply, demand, strengthen supervision and other aspects of the Chinese real estate market a full range control.The real estate market as a hot topic, cause a society the wide attention of each respect and discuss.On Chinas real estate market in the future direction of the judge and public opinions are divergent.In this opportunity and risk coexist situation, how to be a real estate project, the success of real estate projects in the planning, its very important to study. The article with sunflower Classic residential projects as the basis, through the SWOT analysis, the development process of each link of the method of combining theory with practice analysis, the investment estimation and financial index is a combination of quantitative and qualitative analysis method, quantity body making marketing plan, for the real estate project smoothly providing judgment basis, in order to obtain the overall success of the project. Key words: real estate, project planning, marketing planning - - PAGE IV - 目 录 摘 要 I HYPERLINK \l _bookmark0 Abstract HYPERLINK \l _bookmark0 II HYPERLINK \l _bookmark1 第 1 章 绪 论 HYPERLINK \l _bookmark1 1 HYPERLINK \l _bookmark1 1.1 问题的提出 HYPERLINK \l _bookmark1 1 HYPERLINK \l _bookmark1 1.2 研究的目的和意义 HYPERLINK \l _bookmark1 1 HYPERLINK \l _bookmark1 1.2.1 研究的目的 HYPERLINK \l _bookmark1 1