浅析微电影的发展及前景论文.docVIP

PAGE l Analysis on the Development and Prospect of Micro Films [Abstract] With the development of new media technology and the growth of network video, after the massive popularity of micro blog and micro novels, a new micro era’s product is brought to birthmicro film. A craze caused by micro film is sweeping across the country. With the emergence of many outstanding works, major websites have opened micro film project. But since there is a long way to maturity, this paper will apply SWOT to analyze micro film’s strength, weakness and other prospect and offer some suggestions for the better development of micro film. [Key words] new media, micro film, network video, the present situation of micro film, development idea 浅析微电影的发展及前景 【摘 要】随着移动新媒体技术的发展和网络视频业务的壮大，继微博，微小说受欢迎之后又诞生一个“微时代”的产物“微电影”。微电影引发的狂潮正在席卷全国。随着优秀的微电影作品大量涌现，各大网站也纷纷开启微电影计划。但微电影走向成熟还有很长的一段路，本文将以SWOT方式分析微电影的优势、劣势等，并对微电影将来更好的发展提些可行性建议。 【关键词】新媒体 微电影 网络视频 微电影的现状 发展思路 Contents Introduction……………………………………………………….……………………... 1 1. The Concept and Characteristics of Micro Films…………………………………2 1.1 Style of Micro Films ……………………………...…………………………2 1.2 Characteristics of Micro Films …………………………………………..…….…3 2. SWOT Model to Analyze Micro Films……………..……………….………………...4 2.1 Strengths for Micro Films …….…………………………4 2.1.1 Low Cost and Low Access Threshold ………………………………………...4 2.1.2 Spreading Fast and Widely ………………………………...…….…… ...……5 2.2 Weakness of Micro Films……………………………………………………...…..5 2.2.1 Lack of Quality……………………………………………………………...6 2.2.2 Lack of Brand………………………………………………………………..6 2.3 Opportunities for Micro Films………………………………………………………..7 2.3.1 Flexibility of Network Video………………………….…………………….….7 2.3.2 Popularization and Promotion of Media Technology………………….…….…8 2.3.3 Easy Access to Receive Fragmentation ………..…...…………………8 2.4 Threats for Micro Films…………………………………………….……………..…8 3. Suggestions ………………………………………………………………..………9 3.1 To Improve the Quality…………….….……………………..…………..………10 3.2 To Forge the Brand……………….………..…