舟山水产品出口现状及策略研究论文.doc

- - PAGE 浙江万里学院商学院 舟山水产品出口现状及策略研究 Ⅲ 浙江万里学院商学院毕业论文（设计） 浙江万里学院商学院毕业论文（设计） 题 目 舟山水产品出口现状 及策略研究 国际经济与贸易专业，2006级2班 国际商务系 学生姓名 专业班级 指导教师 系 别 学生学号 浙江万里学院商学院 ×××××××××××× PAGE I 浙江万里学院商学院 舟山水产品出口现状及策略研究 PAGE II 摘 要 号称“中国渔都”的舟山，以其丰富的渔业资源享誉海内外，是中国最主要的水产品出口地之一，目前正遭受着经济危机所带来的“寒潮”，出口步调明显放缓，企业利润大幅下降。 本文以舟山水产品出口的现状为切入点，分析舟山水产品出口的优势、劣势、机遇、威胁以及四者之间的关系。然后，运用产业生命周期理论推知舟山水产业正处于生命周期的成长期，产品供应量逐步增加，市场范围不断扩大。在此基础上，运用SWOT战略分析理论得出舟山水产品出口的战略类型应为增长型战略。综合舟山水产业成长期和增长型战略的特点可知舟山水产品出口的战略选择可从产品和市场两方面入手，从而得出促进舟山水产品出口的策略。其中，大力发展来进料加工和走内外贸相结合的道路是文中较有建设性的措施。 关键词：水产品；出口；现状；策略 Abstract Zhoushan is well known as the city of fisheries in China, which is famous for its rich fishery resources and one of the most important harbors for aquatic products export. While it is suffering the cold wave brought from the 2008 financial crisis, which lead to the slowdown of export and dramatic decline of business benefits. Based on the present situation of Zhoushan’s aquatic products export, this paper analyzed its strengths, weaknesses, opportunities, threats and the relationships between them, and then used the industrial lifecycle theory to demonstrate that Zhoushan’s aquaculture was at the growth period, the product supply was growing rapidly and the market was expanding continuously. Followed by using the SWOT analysis theory to find out the growth-type strategy should be the strategic type of Zhoushan’s aquatic products export. Integrating the characteristic of growth with the growth-type strategy, we concluded product and market should be the key points while choosing suitable strategy for Zhoushan’s aquatic products export. Then we came up with two strategies to promote Zhoushan’s aquatic products export. Of this, two constructive measures were: developing processing with import material and combining exporting with internal trade. Keywords: Aquatic Products; E