基于产业组织视角的大型商业房地产运营战略研究——以上海曹安全球采购中心为例cg4y1qea.docVIP

基于产业组织视角的大型商业房地产运营战略研究——以上海曹安全球采购中心为例 Y1021508 Abstract Recently,、vhenthehousingmarketgoestostagnantinShajl曲ai,thecommercial propertymarketisboomingup.Incommerc试market,IafgescalecommerciaJpropenies haVepeople’smuchanentionforitsimprovementin10caleconomies,creationn people’s1iVes,highprofitabilityandhighrisk.Whatshouldthestrategiesofthembe? That’sthetopicoftllisd sertation. ItrnustbeemphasizedthatwecanotstudymestrategiesbyfamoL【stheonesof s在ate舀esdirecny.InCh a,thedeveIopmentofcommerciaIpfope州。sisdomjna坨dby goVemments,becausegoVemmentshavemepmpertyoflandandpiacemanyljmi协tions OntheuseOf1and.Sostudiesonstr砒egiesshouldanswersuchquestionsas“whatshould bethebasisofthem,indus打ialsmlctureorindustrialorgaIlization?” Iarguematstudieson trategiesshouldbebaSedonindustrialorg :【1ization,since Iargesc8lecommercialprOpertiesfacecompetitionswheitgointoopemtionthough t11eirdeVelopment8areprotectedbygovenlments.Funhemore,theprotectionn’onl goVenⅡnentcouldbrillgsomedisadVantagestol rgescalecommercialpropcrties.whlch caIlbereducedbyanalyzingindllstrialo唱a芏lizationiIlc mmercialpropertymarkets.In 廿1etheoretic村sense,manysmltc西escollldbeintegratedfort1estudyonlar鐾escaie commercialpr叩eniesbyanaIyzingindustrialo g lization. The、^,holedissertationcouldbe ividedin5chapters.ChapterOnewouldiUustrate 廿1ebackground,theewconceptions,l“eraturereview,contenta dhecreativepointsof 协eanicle.Chapter1’wowouldanalyzeth ssenceofstrategyther lationshipbetween strategiesandindlJstries,mem aningofstrategiesbasedontheindustrialorganization. ch印terT11reewouldo圩eraconcfeteillus打ationofthestrategiesof1argcscale commercialproperties,incIudingthefeamreofpropenies,commcrcjaIpropel【iesand 1argescalecon姗ercialproperties.CbapterFiVe pliestheanalysisaboveintoCao’an IntcmationalExchallgeCentrc,of渤jnga11ex锄pleabouthowtoestablishstrategiesof 1argescalecommercialpropertiesbasedonindustrialorganization. Keywords:S缸ategy;IndustrialOrganization;La唱eScaleComme商aIPr叩e币es ChiⅡeseCIassi6cationNumber:F27 2 S