【毕业论文】深圳市大学生消费行为现状及对策研究.docVIP

深圳市大学生消费行为现状及对策研究 PAGE 深圳市大学生消费行为现状及对策研究 摘要 本课题从影响深圳大学生消费行为以及消费现状入手，通过对该现状进行一系列的调查和分析，试图研究影响深圳市大学生的消费行为的因素和出现现状的原因，从而提出改变大学生消费行为的个人建议。通过问卷调查，发现深圳市大学生消费行为的左右因素主要是商品的实用性和价格。而消费的主要项目是除了伙食之外，娱乐、购物和交际占了大学消费的很大比例，而消费在学习和外出旅游观光的比例比较小。针对这些现状和问题，可以从自身、学校、社会以及家长等方面来帮助大学生建立良好的消费行为。 关键词：大学生；消费行为；对策 SHENZHEN COLLEGE STUDENTS PRESENT SITUATION AND COUNTERMEASURE OF CONSUMER BEHAVIOR RESEARCH ABSTRACT Starting with the causes that Shenzhen influence college students consumption behavior and consumption present situation, this subject will do a series of investigation and analysis on this status, try to study on Shenzhen college students consumption behavior factors and appear for the current situation, so that we can provide personal advice about college students consumption behavior change. Through the Questionnaire Investigation, it is found that Shenzhen college students consumption behavior factors about is commodity practicability and price. Consumption main items are in addition to food besides, entertainment, shopping and communication of the university consumption a significant proportion, consumption in learning and traveling sightseeing of relatively small proportion. Considering these status and problems,it can be from their own, school, society and parents to help students establish a good consumption behavior. Key words: college students;consumption; suggestions 目录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc349295890 HYPERLINK \l _Toc349295891 1 绪论 1 HYPERLINK \l _Toc349295892 1.1 研究意义和研究目的 1 HYPERLINK \l _Toc349295893 1.2 文献综述 2 HYPERLINK \l _Toc349295894 1.3 研究基本内容和方法 3 HYPERLINK \l _Toc349295895 2 深圳大学生消费行为相关概念阐述 4 HYPERLINK \l _Toc349295896 2.1 调查的背景概况 4 HYPERLINK \l _Toc349295897 2.2 大学生消费行为的特点 4 HYPERLINK \l _Toc349295898 2.3 大学生消费行为影响因素 5 HYPERLINK \l _Toc349295900 3 深圳市大学生消费行为现状调查 8 HYPERLINK \l _Toc349295901 3.1 调查背景概况 8 HYPERLINK \l _Toc349295902 3.2 深圳大学生消费现象分析 15 HYPERLINK \l _Toc349295