【毕业论文】京扬紧固件进出口有限责任公司扩展国际市场的策略分析.docVIP

京扬紧固件进出口有限责任公司扩展国际市场的策略分析 市场营销专业　 摘　　要 上海京扬紧固件有限公司是专业生产、销售京扬系列压铆紧固件、非标件及部分标准件的企业。公司创立以来，得到国内外客户的鼎力支持，至今发展成为拥有各种进口全自动数控设备百余台，各种辅助设备130台，月产量达20000-32000万件的大规模制造商。Analysis of international market expansion strategy Abstract Shanghai Jing Yang Fastener Co., Ltd. is specialized in producing and selling series clinching fasteners Jing Yang, non-standard parts and some standard parts of the enterprise. The company since its inception, the support of domestic and foreign customers has developed into a hundred sets of various imported automatic numerical control equipment, various auxiliary equipment 130, 20000-32000 10 000 monthly up to large-scale manufacturers. With strict production control and good reputation, Jing Yang Fa Zhan gradually to high-end technology, high-end positioning technology production, in industry after Qude remarkable for Cheng Ji, gradually Jin Gong international market, and in 2003 set up a special Beijing Yang Import Export Co., Ltd., specializing in the international market, after several years of groundwork before and after development, is now gone through the sixth anniversary of the baptism of experience particularly in the international financial crisis in 2008, after the test, Beijing Yang fasteners to the world that their strength, but on the basis of the original how to get more brilliant achievements, to further expand the international market, has become the focus of current business research problem. This paper analyzes recent years around the development of Chinas fastener industry, the product exports, and Jing Yang situation within the companys SWOT analysis of the company for its specific advantages and disadvantages of the conditions proposed to enhance competitiveness, expand international market development strategy . Keywords：　fastener expand　international market  目　　录 前　　言 1 第1章　课题研究背景与意义 2 第1.1节　选题背景 2 第1.2节　研究目的与意义 2 第1.3节　研究的方法 3 第1.4节　文献回顾与综述 4 第2章　我国紧固件行业现状分析 8 第2.1节　紧固件行业简述 8 第2.2节　近年我国紧固件的进出口状况分析 11 第2.3节 国际紧固件市场分析 1