（毕业论文）-人寿保险营销代理管理系统【毕业论文，绝对精品】.doc

PAGE PAGE I 摘要 本系统结合企业的实际需要，针对中国人寿保险代理营销中出现的数据繁复、管理松散、系统缺乏等问题。通过采用基于B/S框架结构、采用SQL Server 2000作为后台数据库，依照软件项目管理、系统分析与设计、数据库设计等有关理论开发系统。重点实现了营销管理系统的客户管理、缴费管理、赔偿金发放管理等功能。解决了代理营销中出现的缺乏管理工具、数据查询繁复和客户管理松散等问题，提高了代理人在保险营销中的工作效率和业绩。本系统有界面设计友好、针对性强、管理方便、测试稳定等优点，能够满足中国人寿保险营销代理人工作的需要。 关键词 保险 保险营销 营销管理 Abstract The system combines the practical needs of enterprises, the China Life Insurance Agent Marketing data appear in complex, loosely, the system deficiencies. Adopted based on B / S frame, using SQL Server 2000 as a background database, in accordance with software project management, systems analysis and design, database design, the theory development system. Marketing management system focused on achieving customer management, payment management, payment of compensation for management functions. Solve the problem of lacking of marketing management tools, data query and loose complex, and customer management issues raised in the insurance proxy in the work efficiency and performance. The system interface design and friendly, targeted, easy management, testing and stable, able to meet Chinas life insurance sales agents at the workplace. Key words Insurance Insurance Marketing Marketing Management 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc264027752 摘要 PAGEREF _Toc264027752 \h I HYPERLINK \l _Toc264027753 Abstract PAGEREF _Toc264027753 \h II HYPERLINK \l _Toc264027754 第1章 绪论 PAGEREF _Toc264027754 \h 1 HYPERLINK \l _Toc264027755 1.1 研究背景 PAGEREF _Toc264027755 \h 1 HYPERLINK \l _Toc264027756 1.1.1 中国人寿保险股份有限公司简介 PAGEREF _Toc264027756 \h 1 HYPERLINK \l _Toc264027757 1.1.2 中国人寿保险股份有限公司信息化现状 PAGEREF _Toc264027757 \h 1 HYPERLINK \l _Toc264027758 1.2 保险营销管理系统的国内外研究现状 PAGEREF _Toc264027758 \h 3 HYPERLINK \l _Toc264027759 1.2.1 国外现状 PAGEREF _Toc264027759 \h 3 HYPERLINK \l _Toc264027760 1.2.2 国内现状 PAGEREF _Toc264027760 \h 4 HYPERLINK \l _Toc264027761 1.3 研究目的及意义 PAGEREF _Toc264027761 \h 5 HYPERLINK \l _Toc264027762 1.3.1 研究目的 PAGEREF _Toc264027762 \h 5 HYP