商业地产营销策划 惠州市仲恺高新区仲恺广场项目可行性研究报告.docVIP

惠州市仲恺高新区仲恺广场 项目可行性研究报告 二○○七年七月三十日 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc173811360 一、项目总论 PAGEREF _Toc173811360 \h 4 HYPERLINK \l _Toc173811361 1.1项目背景 PAGEREF _Toc173811361 \h 4 HYPERLINK \l _Toc173811362 1.1.1项目名称 PAGEREF _Toc173811362 \h 4 HYPERLINK \l _Toc173811363 1.1.2开发公司 PAGEREF _Toc173811363 \h 4 HYPERLINK \l _Toc173811364 1.1.3研究工作依据 PAGEREF _Toc173811364 \h 4 HYPERLINK \l _Toc173811365 1.1.4项目建设规模和内容 PAGEREF _Toc173811365 \h 4 HYPERLINK \l _Toc173811366 1.1.5项目操作流程 PAGEREF _Toc173811366 \h 5 HYPERLINK \l _Toc173811367 1.2可行性研究结论 PAGEREF _Toc173811367 \h 5 HYPERLINK \l _Toc173811368 二、项目投资环境和市场研究 PAGEREF _Toc173811368 \h 7 HYPERLINK \l _Toc173811369 2.1市场宏观背景 PAGEREF _Toc173811369 \h 7 HYPERLINK \l _Toc173811370 2.1.1全国投资环境 PAGEREF _Toc173811370 \h 7 HYPERLINK \l _Toc173811371 2.1.2惠州市投资宏观背景 PAGEREF _Toc173811371 \h 8 HYPERLINK \l _Toc173811372 2.1.3区域发展及前景预测 PAGEREF _Toc173811372 \h 13 HYPERLINK \l _Toc173811373 2.1.4宏观市场与本项目发展借鉴 PAGEREF _Toc173811373 \h 17 HYPERLINK \l _Toc173811374 2.2惠州房地产市场发展分析 PAGEREF _Toc173811374 \h 17 HYPERLINK \l _Toc173811375 2.3区域市场分析 PAGEREF _Toc173811375 \h 20 HYPERLINK \l _Toc173811376 2.3.1区域市场界定及概况 PAGEREF _Toc173811376 \h 20 HYPERLINK \l _Toc173811377 2.3.2仲恺高新片区房地产市场概况 PAGEREF _Toc173811377 \h 21 HYPERLINK \l _Toc173811378 2.3.3供给分析 PAGEREF _Toc173811378 \h 23 HYPERLINK \l _Toc173811379 2.3.4需求分析 PAGEREF _Toc173811379 \h 25 HYPERLINK \l _Toc173811380 2.3.5竞争分析 PAGEREF _Toc173811380 \h 26 HYPERLINK \l _Toc173811381 2.3.6典型物业调查 PAGEREF _Toc173811381 \h 27 HYPERLINK \l _Toc173811382 2.3.7市场分析有关结论 PAGEREF _Toc173811382 \h 31 HYPERLINK \l _Toc173811383 三、项目分析及评价 PAGEREF _Toc173811383 \h 32 HYPERLINK \l _Toc173811384 3.1地块解析 PAGEREF _Toc173811384 \h 32 HYPERLINK \l _Toc173811385 3.1.1交通条件 PAGEREF _Toc173811385 \h 32 HYPERLINK \l _Toc173811386 3.1.2地形、地势 PAGEREF _Toc173811386 \h 32 HYPERLINK \l _Toc173811387 3.1